Hire me / work with me
Two decades of product leadership: replatforms, global consolidations, D2C growth. Plus something rarer — I've done the AI part hands-on.
See my track record →Lead Technical Product Owner · AI Systems Builder
I make AI do real work. Not just sound impressive.
By day I lead global digital products for Diageo. By night I run a team of AI agents that research, build, test and ship — while I sleep. This site is the proof, and the honest write-up of what it took.
How I can help
Build with AI
18 months of agents, loops, councils and failures, written up honestly. Skip my mistakes; keep your evenings.
Read the build notes →See what I've shipped
Real products, live on the internet, built by AI agents I direct. Not demos. Not portfolio pieces. Tools my family and I use.
Explore the projects →The system behind it all
One person. A full delivery team.
I don't prompt a chatbot and hope. I run a specialist agent team — researcher, orchestrator, builder, designer, copywriter, QA, knowledge custodian — with model routing, a kanban, and an escalation council of five reasoning models that argue before anything reaches me. It's the same delivery discipline I've used for 20 years, pointed at LLMs instead of contractors.
See how the system works →BriefResearchPRDKanbanAgentsQACouncilShip
Featured projects
All projects →
Builds
DramMaster.academy
The whisky school I wanted and nobody had built: novice to Ambassador certification, every distillery in one place, free.
- 130+ structured lessons
- 344 distilleries
- £4.99/month
Money & Family
NestEggRunway.com
Started as a compound interest lesson for my kids. Became the tool I use to plan my own retirement.
- A free, visual financial runway planner
- 40 years
- five years
Money & Family
FamilyTaxi.uk
My kids request lifts like it's Uber. The fare is chores. Surge pricing included.
- rain ×1.5
- snow ×2
- push-notification reminders at 24h/2h/30min
Honest notes from the build.
What worked, what didn't, what it cost. No hype — I'm too old and too busy for hype.
AI Systems
I Spent 18 Months Trying to Make AI Do Real Work — Here's What Happened
Custom GPTs, Gems, Projects, n8n pipelines — a year of paying for three AI subscriptions while still doing the heavy lifting myself. What finally changed.
AI Systems
The Ralph Loop: How I Stopped Babysitting AI and Shipped a Real Product
Write a proper PRD, convert it to acceptance criteria, and tell the AI not to come back until everything passes. How a stupidly simple loop shipped a full whisky education platform in 15 evenings.
AI Systems
Running an Open-Source AI Agent at Home: The Hard Lessons
Broken updates, amnesiac memory, agents that lied about their work — and the architecture insight that made the whole painful experiment worth it.
I'm Gavin. I've spent 20+ years shipping digital products — from the UK's first SMETS2 smart meter installation to replatforming Diageo's global flagship sites. AI is where product delivery is going, so I stopped reading about it and started building with it. Everything on this site was made in the gaps around a full-time job, two kids and a rugby team.
More about me →